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BUY ME! Survival Guide The Art Of Buying & Selling For Profit Online PDF Online Download

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BUY ME! SURVIVAL GUIDE

The Art of Buying & Selling For Profit Online

Social Psychology & Behavioral Economics For E-commerce, Internet Websites, Online Marketplace Merchants, & Web-Based Businesses

DEBRA SPENCER

"Welcome to enlightenment and entitlement for the neophyte in the world of online marketing. The author tells it like it is and how to avoid the pitfalls lurking in a web-based business. Read it -- so you won't weep." -- S. B. Bigman, B.A, D.V.M.

The only honest way I know to sell a book is to show you, not tell you, what's in it, and let you decide for yourself if the information will help you. Below is the Table Of Contents for BUY ME! Survival Guide; should you have any questions after reading this information, email us and we'll do our best to help.

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  • Our books have been read, and our lectures listened to, by thousands of our students world wide. We’ve been in the educational and self-help business since 1979 and listed as resources for the seminal annual book What Color IsYour Parachute? by Richard Nelson Bolles.
  • All our educational products, including our books, audio lectures, courses, and workshops, are backed by our 100% money back guarantee: 100% money back if you're not satisfied.

 

TABLE OF CONTENTS

PREFACE

  • i. Why buy this book?
  • ii. About the author

I. WHAT'S UNDER THE UNDERWEAR?

  • 1.1 What's here and what isn't covered
  • 1.2 Pre-production, production, and post-production
  • 1.3 Controlling connections to create sales
    • 1.3.1 Ratings and homogeneity for maintaining site loyalty
    • 1.3.2 Shopping online invokes cognitive dissonance
    • 1.3.3 The myth that marketplaces encourage entrepreneurs
  • 1.4 A brief history of online buying and selling
    • 1.4.1 GUI graphics user's interface makes interactive online shopping possible
    • 1.4.2 The evolution of online selling
    • 1.4.3 Maybe more are watching; an amusing afterthought
  • 1.5 Professional versus amateur selling
    • 1.5.1 Site profiles affect sales results
    • 1.5.2 Withholding sales proceeds in escrow reserve accounts
    • 1.5.3 Customer satisfaction means accepting returns
    • 1.5.4 The side effects of accumulative constant change
    • 1.5.5 Hidden costs are the secret to why things cost so much
    • 1.5.6 Why amateurs earn less than professionals
      • 1.5.6.1 Is that a gorilla in your pocket, or are you just glad to see me?
      • 1.5.6.2 Site majority determines clientele and overall site price level
    • 1.6.1 Creating a standard platform for the online selling experience
    • 1.6.2 Online selling turnaround times and tradeoffs
  • 1.7 What online marketplaces are and aren’t
    • 1.7.1 Charge by the mile flying carpets

 

II. PRE-PRODUCTION

  • 2.1 Pre-production
  • 2.2 Price setting
    • 2.2.1 Consider your long term selling costs
    • 2.2.2 Consider variable marketplace fee packages
    • 2.2.3 Consider merchant services and infrequent periodic fees
    • 2.2.4 Consider marketplace fee related rules
  • 2.3 Context and competition affect price
  • 2.4 Price points
  • 2.5 Luxury goods economics theory
  • 2.6 Current value, intrinsic worth and final sale price
    • 2.6.1 Relative relevance of precious metal content
    • 2.6.2 No visible marks
  • 2.7 Configuring shipping, handling, and insurance
    • 2.7.1 The free shipping myth
    • .7.2 A la carte versus bundled shipping deals
  • 2.8 Create a selling fees checklist
  • 2.9 Consignments
  • 2.10 Creating an online listing
    • 2.10.1 Think defense, not offense
    • 2.10.2 A customer's short attention span is hard to grab and hard to hold
    • 2.10.3 Buyers don't scroll down
    • 2.10.4 Reading, writing and arithmetic
    • 2.10.5 Amateurs make costly mistakes
    • 2.10.6 Respect international standards
    • 2.10.7 Prioritize content carefully
    • 2.10.8 Item description and condition
    • 2.10.9 How dominant sites standards become general rules
    • 2.10.10 Designing effective online names and titles
      • 2.10.10.1 Is your slip showing?
  • 2.11 Listing preparation
    • 2.11 1 Photography
    • 2.11 2 Research
    • 2.11 3 Measurements
    • 2.11 4 When one and another one don’t make two
    • 2.11.5 Item specifics
    • 2.11.6 Boilerplate
    • 2.11.7 Writing copy
  • 2.12 Additional niche marketing

 

III. PRODUCTION

  • 3.1 Production
  • 3.2 Submitting listings using online forms
    • 3.2.1 Online forms checklist example
  • 3.3 Bells and whistles determine variable listing fees
  • 3.4 Additional fees for features
  • 3.5 Seller performance ratings
    • 3.5.1 Market research dictates marketplace structure
    • 3.5.2 Complex criteria determines seller rating
    • 3.5.3 Sometimes the facts have to wait
    • 3.5.4 Establishing online credibility
  • 3.6 How to manage email and avoid email scams
    • 3.6.1 Don't open and read emails on your computer
    • 3.6.2 Read marketplace emails from within your marketplace account
    • 3.6.3 Bandits deliberately incite riots
    • 3.6.4 Carefully read return email addresses and email headers
    • 3.6.5 Observe the language skill level

 

IV. POST- PRODUCTION

  • 4.1 What's post-production online?
  • 4.2 Using demographic software for ongoing market research
  • 4.3 How to use your own collected information to solve problems
    • 4.3.1 Create your own data base
  • 4.4 Checking and verifying current listings
  • 4.5 Daily monitoring of listings
    • 4.5.1 Billing cycles can affect listing visibility
    • 4.5.2 Changing categories can alter visibility
    • 4.5.3 Category size affects visibility
    • 4.5.4 Keywords affect visibility
    • 4.5.5 Location, location, location; placement affects visibility
  • 4.6 Maintaining contact with clients and customers
  • 4.7 Accounting and reserve fund escrow accounts
    • 4.7.1 Know where your ship is leaking
    • 4.7.2 The rationale behind reserve funds
  • 4.8 Customer Service
    • 4.8.1 Customer service inquiries
    • 4.8.2 Customer service point-of-sale
    • 4.8.3 Customer service returns
  • 4.8.3.1 Wardrobing
  • 4.8.3.2 No sale is final
  • 4.8.4 Customer service games
    • 4.8.4.1 Your hands are not tied
    • 4.8.4.2 Use email for early bandit detection
    • 4.8.4.3 Deliberate misuse buyers
    • 4.8.4.4 End of month returns
  • 4.8.5 Price point giveaways
  • 4.8.6 Handling obvious criminal intent
  • 4.8.7 Blocking buyers with multiple identities
  • 4.8.8 Auctions require collections
  • 4.8.9 Develop your risk management strategy
  • 4.9 Packing and shipping fulfillment
    • 4.9.1 Introduction to packing and shipping fulfillment
    • 4.9.2 Packing and shipping when an item sells
    • 4.9.3 Safe packing basics
    • 4.9.4 Package inserts
    • 4.9.5 Missing items
    • 4.9.6 Damaged items
    • 4.9.7 Shipments returned by the shipping vendor
      • 4.9.7.1 Demurrage

 

V. AFTER THE BALL IS OVER

  • 5.1 A few more secrets
    • 5.1.1 It's all fluff
    • 5.1.2 Sell what you know and love
    • 5.1.3 Why some sellers fail
    • 5.1.4 Connection matters
    • 5.1.5 Perceived value: value is relative to outcome
    • 5.1.6 Thanks and last words
  • 5.2 The most common bandits
    • 5.2.1 Cognitive dysfunction is customer service's dark side
  • 5.3 Just the FAQs, please
    • 5.3.1 Telephone FAQ
    • 5.3.2 Lowball offers FAQ
    • 5.3.3 Questions and answers FAQ
  • 5.4 The Amateur Seller's Impossible Dream
  • 5.5 What Makes An Expert An Expert?

 

About The Author

  • As a very early internet user in acoustical physics, the author was at SAIL in the early 70's, when the ARPAnet was part of DARPA and had no graphic interface. Since then, the author has written hundreds of guides, manuals, books, and a plethora of other almost immediately extinct useless verbiage, including the 1st computer game manual ever published (ZORK).

 

Buy Me! Survival Guide To Selling OnlineThe Art of Buying & Selling For Profit Online

  • Paperback ISBN-13: 978-1-941795-00-2 / ISBN-10: 1-941795-00-5 Paperback
  • PDF Online ISBN-13: 978-1-941795-01-9 / ISBN-10: 1-941795-01-31 PDF
  • Library Of Congress Catalog Number LCCN 2016905345

 


Thanks for visiting. Merci de votre visite.

 



All Content is © Debra Spencer, Suit Yourself™ International. Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved.
Please do not reproduce in part or in whole without express written consent. Thank you.

 


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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.

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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.
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