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Search Terms Versus Factual Statements

 

 

 

 

SEARCH TERMS VERSUS FACTUAL STATEMENTS

If you're searching for the location of your high school prom, do you ask for the gym, or the ballroom, or for the dance?

Buyers constantly confuse search terms with factual statements.

We use both search terms and factual statements in the titles for our items in this store. They are not the same thing, and they aren't fungible.

It's important for you to understand how search terms and factual statements are different from each other and how each provides you with a very different, but equally valuable, service.

Search terms are similar to freeway signs indicating general direction.Search terms are search aids; they're often imprecise and shouldn't be confused with factual statements. They work in a similar way to "City Offramp Number 21B Here" versus "This way to Jimmy's Gym".

Search terms are used in titles and descriptions to help interested parties find the items they're interested in buying.Search terms are not factual statements, they aren't intended to be factual statements, and search terms shouldn't be interpreted as if they are actual statements.

For example, let's say we have a listing in our store for a forged metal three-pronged trap drag. In the title, we include the words 3-PRONG and HOOK and ANCHOR.

This does not mean we are saying the trap drag is a hook or an anchor, nor do we mean to imply it.

We are simply using the most commonly used search words that trap-drag collectors input into search engines in order to find trap drags.We're helping interested parties find our trap drag via common search terms; we're not misrepresenting the item.

The intelligent deployment of general search terms in titles and descriptions may, at first, appear as if the seller is clueless about what they're selling. In fact, this implies the seller is smart, knows what they're selling, and has researched potential buyers. Professional sellers, by definition, aren't ignorant about what they're selling. Sellers who understand how to help buyers find relevant merchandise they happen to sell are usually super smart, savvy, and skilled in online marketing. Don't confuse the freeway off ramp with the town itself.

Using search terms may seem stupid, but when something looks stupid, and it works, then it isn't stupid. Recall those listings where the seller used words in the title that either matched your search or got your attention; now, whatever means they used to do that isn't stupid is it?

SUMMARY: If you're searching for the location of your high school prom, do you ask for the gym, or the ballroom, or for the dance? Buyers constantly confuse search terms with factual statements. We use both search terms and factual statements in the titles for our items in this store. They're not the same thing, it's important to understand how each provides you with a very different, but equally valuable, service.


We hope this information is helpful to you. Thanks for reading. Merci de votre visite.

 



All Content is © Debra Spencer, Suit Yourself™ International. Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved.
Please do not reproduce in part or in whole without express written consent. Thank you.

 

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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.

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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.
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